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Project: Community Savings Product microsites

Introduction

The product microsites were implemented to showcase the various financial products offered by the credit union. The goal was to create informative and engaging sites that highlighted the features and benefits of each product. We collaborated with the marketing team to ensure that the microsites aligned with the company's branding and messaging.

Problem Statement

One of the main challenges of implementing the product microsites was creating a consistent design across multiple sites. We addressed this by developing custom templates and style guides to ensure that each microsite had a cohesive look and feel.

Another challenge was making the microsites user-friendly and accessible to a wide audience. We conducted user testing and implemented feedback to improve the overall user experience.

Finally, we needed to ensure that the microsites were secure and compliant with industry standards. We implemented security measures and conducted regular audits to maintain the integrity of the sites.

Technical Details

Given the nature of the industry I cannot disclose what technologies were used to build these sites. But as with any website this included a combination of html css + other tools.

Key Features

  • Informative Content: The microsites provide detailed information about the features and benefits of each financial product.
  • User-Friendly Interface: We conducted user testing to ensure that the microsites were intuitive and easy to navigate for our members.
  • Consistent Design: We developed custom templates and style guides to ensure that each microsite had a cohesive look and feel.
  • Security Measures: We implemented security measures to protect user data and maintain the integrity of the sites.

Use Cases

  • Existing Members: Learn about the various financial products offered by the credit union and apply for them online.
  • Prospective Members: Access information about the financial products and services offered by the credit union.

Conclusion

The implementation of the product microsites was successful in providing informative and engaging platforms for our members. By collaborating with the marketing team and conducting user testing, we were able to create microsites that highlighted the features and benefits of each financial product. The microsites are secure, responsive, and accessible, providing a positive experience for our members and prospective members.

Links

Visit the microsite (opens new tab)