The product microsites were implemented to showcase the various financial products offered by the credit union. The goal was to create informative and engaging sites that highlighted the features and benefits of each product. We collaborated with the marketing team to ensure that the microsites aligned with the company's branding and messaging.
One of the main challenges of implementing the product microsites was creating a consistent design across multiple sites. We addressed this by developing custom templates and style guides to ensure that each microsite had a cohesive look and feel.
Another challenge was making the microsites user-friendly and accessible to a wide audience. We conducted user testing and implemented feedback to improve the overall user experience.
Finally, we needed to ensure that the microsites were secure and compliant with industry standards. We implemented security measures and conducted regular audits to maintain the integrity of the sites.
Given the nature of the industry I cannot disclose what technologies were used to build these sites. But as with any website this included a combination of html css + other tools.
The implementation of the product microsites was successful in providing informative and engaging platforms for our members. By collaborating with the marketing team and conducting user testing, we were able to create microsites that highlighted the features and benefits of each financial product. The microsites are secure, responsive, and accessible, providing a positive experience for our members and prospective members.